Flower Talk

2018 Wedding Bridal Seminar with Event Specialist Loann Burke AIFD, AAF, CFD, PFCI

Flowers Direct presents
2018 Wedding Bridal Seminar
FREE Education & Training for Wedding
Professionals ready to escalate your wedding business.
Join us for an afternoon of inspiration at these locations.
Knoxville: March 6th, 3pm-6pm
Cookeville: March 8th, 3pm–6pm

Featuring Bridal Event Specialist
Loann Burke AIFD, AAF, CFD, PFCI
Loann is an AIFD Board Representative in the North Central United States and
Design Director for Smithers-Oasis. She has been referenced as a Floral Event Rock Star and will be covering the following topics:
– Latest trends in bridal bouquets & flowers to wear.
– Time and money saving techniques for the hottest centerpiece styles, ceremony décor, and production techniques.
– Mechanics, many ways to achieve the same look.
– How to deal with today’s social media savvy and price oblivious brides.

*Come see all of the Spectacular Spring Products.
*Get inspired for this year’s floral events & window displays.
*Check out the 2018 Pantone Color Vignettes.
*Exclusive show day supply specials.
*Light refreshments will be served

November Supply Specials


Select from all of the available Fall containers, Fall Bushes, Pumpkins, Gourds, Cornucopias, and all Fall Pre-made arrangements 25% OFF

Get ready for the Holiday season with our Holiday SALE on Ceramics & Wood Containers, Glass-ware, Wicker Baskets, Foil & Cellophane, and Speed/Kwik Covers to cover all those beautiful Poinsettias.  All these items are 15% off for the month of November!

Call today for your sale items.

Christmas Show Dates Announced!

We are so excited to announce our Christmas Open House Design Show Dates for all locations and the feature guest designers!

Flowers Direct (Knoxville)  September 24, 2017 Featuring: Kevin Ylvisaker AIFD, AAF, PFCI, CAFA, CF

Flowers Direct of Chattanooga – October 1, 2017 Featuring: Tommy Newman

Flowers Direct of Cookeville- October 8, 2017 Featuring Guest Designer: Loanne Burke AIFD, AAF, CFD, PFCI

RSVP ASAP to 865-602-7800



NEW text alerts

TEXT ALERTS available now from Flowers Direct.

Great way to quickly and easily find out what’s going on at Flowers Direct via text. We will alert you about NEW item arrivals, HOT deals, and products that are so NOW they may not be here tomorrow!

Flowers Direct will also be using this platform to send out the monthly specials. NO more waiting on your monthly mailer or the fax.  NO more filtering your emails trying to find FDI specials.

Sign up today by texting “FLOWERSDIRECT” to 31996
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Wedding Report available!

The Wedding report is in… New survey 2016 results.

I encourage all of you to join the Wedding report. They state the following:

The average amount U.S. couples spent on their wedding in 2016 was up slightly to $26,720 from $26,645 in 2015. The latest average wedding cost data is based on 9,298 survey samples collected from January 1, 2016 through December 31, 2016. The average number of guests for 2016 was 125, down by 1 guest from 2015’s 126 number.
The Invitation and Flower category saw the biggest increase in spending, 3.3% to 5.2%, while Photography, Video and Planning saw the biggest decrease in spending, -2.0% to -3.9%.

To see more copy and paste the following link into your web browser: http://www.theweddingreport.com/index.cfm/action/wedding_trends/view/trend/pid/660/title/2016_Average_Cost_of_Wedding_in_the_U_S__up_3_10ths_of_a_percent_to__26_720

Pantone 2017 top 10 Colors of the year.

Pantone Colors of the Year 2017

I love when the new year turns and everything is new and fresh again. The Pantone colors for 2017 have really inspired our showroom combinations. At first I was not so sure about Greenery being the “Color” of the year, but in using it throughout the displays, it has really grown as more of a base color for everything. So it makes perfect sense to have it as THE color to accent all other colors. It is fresh and brings a breath of spring into all color schemes. Who doesn’t use greenery in all wedding color pallets and even in our homes and landscaping, greenery is truly everywhere.

Some of my favorites that I expect to explode in proms, weddings, and events are the soft tones of Pale Dogwood and Hazelnut paired with golds. Wow, its like a trip to old Hollywood. Gorgeous and refined is how I describe that combination.

Island Paradise, Niagara, and Lapis Blue come in close second. Any shades of the ocean always warms my soul and my need to be at the beach, so these colors look fantastic with everything. Blues are so complimentary to every skin tone.

Primrose Yellow make me happy, a shot of sunshine during the grey months is always nice.

Flame and Pink Yarrow, super bright and fun. Summer here we come!

I am seeing Kale as more as an accent for spring and summer, but watch out fall and Christmas. It’ll be a strong color for the change of the season.

GOLD, GOLD, GOLD…. Do I need to say more. Its everywhere with everything. Gold is really back in a strong way. Loving the different shades of gold mixed with all the new pantone colors this year! We have a great collection of gold items to accent your next event. Come see us soon to see what inspires you.

Green Wedding Shoes, my newly discovered favorite website for Weddings.

Combing the websites I have found some great ideas that I wanted to share. My newest discovery is a blog out of California http://greenweddingshoes.com

“Real Weddings” has locations and types for every taste.

“Wedding Inspirations” are all things for before, during, and after the big event. It also includes seasonal inspirations.

“Galleries” has hundreds of pictures of flowers and event space that can be sorted by category or color. Unlike Pinterest!

“Find a Vendor” has a Floral tab that has a source for you to put your Wedding business on their map. Based out of California, there are quite a few shops listed from their home state but I have seen locations from Atlanta, GA and Virginia on their site. Why not a great florist from Tennessee?

See their Seasonal Flower Guide to help you with your next wedding event.

Last Minute Holiday Ideas by Smithers Oasis

What colors are popular this season for holiday floral arrangements?

Traditional reds and bright greens along with classic whites are again the holiday fresh flower favorites. You can update these familiar faces by adding colorful decorative wire and natural accents to your designs.

How can I create a trendy new look for my holiday décor?

You can start with basic forms and ‘mix and match’ flowers such as red roses, carnations, tulips and gerbera daisies paired with green roses, hydrangea, seasonal pods, cones and fresh foliages. Use what is available to you or choose your favorites

Give your holiday floral design a new look by finishing the design with decorative or natural accessories, including Decorative Wire, Beaded Wire, Button Wire, Midollino Sticks, Flat Cane and more. These colorful accents are fast, easy and fun to use when updating your flowers for holiday events.

Ideas from Smithers-Oasis Holiday Inspiration

Copper Forest Floral Centerpiece

Fresh Ingredients: Red Tulips, Kermit Mums, Moss. Pine Cones, Assorted Winter Foliage
OASIS Ingredients:ESSENTIALS® Rectangle Bowl Copper,1/2 Brick OASIS® Floral, Foam Maxlife,OASIS MEGA Wire Red

Rose and Candy Cane Holiday Centerpiece

Fresh Ingredients: 6 Roses, Pine
OASIS Ingredients:OASIS® ECOssentials 5″ Cylinder Poppy, 12′ OASIS MEGA , Beaded Wire Ivory, 6′ OASIS Diamond Wire Red, 1/3 Block OASIS® Floral Foam Maxlife

Ornamental Glory Holiday Centerpiece

Fresh Ingredients: 2 Ornaments, 6 Red Roses, 6 Pinecones, Mixed Greens

OASIS Ingredients:ESSENTIALS® Square Bowl Red, 1/2 Brick OASIS ® Floral Foam Maxlife, 20 Midollino Sticks Apple Green

Fresh White Easy Holiday Centerpiece

Fresh Ingredients: White Lilies, Green Hypericum Berries, Pine Cones
OASIS Ingredients: ESSENTIALS® Oval Bowl Gold, 1/3 Brick OASIS® Floral Foam Maxlife, OASIS Rustic Wire Brown

Fantastic Fall Specials

November Supply Specials. Fall containers, bushes, pumpkins, gourds, arrangements all 25% off. Other great deals at 15% off includes wood-ware, glass-ware, wicker baskets, and all things to cover containers! Take advantage of this special today.